THE 2015 BRAND IMAGE
Italian actress Anna Valle and her genuine beauty shine again along the gold and diamonds of Fope jewels, while photographer Joseph Cardo is back behind the camera. The new photos are shot in a real place, a sophisticated house with a very contemporary tone: this is where the Fope woman is portrayed during eight different moments of the her day. Each photograph showcases a collection, spanning from the easy-to-wear jewels in the morning to the most elegant pieces worn at night. Ultimately this new chapter of “A Tale of Beauty” is a great celebration of Fope’s Italian roots and of its innovative soul.
THIS IS FOPE
Fope is an Italian goldsmith, an international company, a tradition that has evolved to become one of the world’s most sought-after jewellery brands.
Its headquarters – management and production – are located in Vicenza, Italy, where the company’s roots are and where a continuous progress proudly takes place thanks to the skilled craftsmen and to the precision of the machines, most of which are custom-made.
Founded in 1929, Fope is an innovation-oriented brand and is committed to offer the highest quality and an unmistakable handwriting to all its collections.
There is a new place dedicated to the Fope experience, a design that will spread in the best selected jewellery shops around the world.
Fope presents its own version of shop in shop, one that comprises a whole series of custom-designed elements and tells the story of the brand through contemporary geometrical shapes whose pattern is inspired by Wild Rose.
The House of Fope project is meant to furnish, to showcase the brand’s collections and welcome in a sophisticated comfortable space. Just like being home, or rather… at Fope’s.
The new chapter of “A Tale of Beauty”. Nature as the inspiration and the origin of the raw matter used to craft precious jewels made of gold and diamonds.
This year Fope’s stand at Baselworld has become just like a house, The House of Fope.
Behind the scenes of the new campaign: breakfast, fine jewellery, roses… all filled with Fope’s many interpretations of elegance and the beautiful Anna Valle.