On Sunday 5th September Fope was part of the launch event of the new store of Longzerunbao, one of the very best groups of the luxury retail in China. In Zhengzhou, the eight-million capital city of the Henan province, a gala night had among its guests the Victoria's Secret angel Erin Heatherton, around fifteen models coming from all parts of the world, three Korean TV stars and local VIPs. The stunning event, from red carpet to catwalk, was also streamed live online.
The new store is located in one of the main commercial areas of Zhengzhou and it showcases few jewellery brands (among which Fope), plus a bridal section, an art space, a beauty area and a high-end cafè. This is the beginning of the collaboration between Fope and Longzerunbao, and the new store represents our first step in the Chinese market. Fope jewellery are displayed in two large areas where the local clientele will be able to purchase both the novelties and the most iconic collections such as Flex'it and the Novecento lines.