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The main theme of the occasion has been Flex'it, FOPE’s patented invention which has been key to the brands global success since its launch. Today more than ever, social ties are vital and we have all learnt that connection between individuals is essential for our collective wellbeing. Inspired by this reflection, the mesh becomes more than “just” a signature feature of FOPE’s beautiful jewellery, it is a symbol of interpersonal bonds. During the recent event Urban Theory, an Italian dance crew with more than 20M followers on TikTok, entertained around 300 guests by interpreting this very concept through some hypnotic choreographies..
By choosing Villa Valmarana ai Nani as a venue, FOPE has renewed its ties with Vicenza and its rich heritage and shared it with jewellery partners, the press, selected stakeholders and local VIPs as well. Light strokes of green (FOPE’s brand colour) and the set design were conceived to partially hide and reveal the beautifully frescoed rooms of “la palazzina”. From here, live performances and large screens with immersive videos led the guests to the Guesthouse, “la foresteria”, where people enjoyed a toast with local wines, alongside a light menu created in tune with the night’s sparkle. During the evening, dancers from Spazio Danza Padova moved through the frescoed rooms wearing FOPE jewellery and blended with the crowd until Urban Theory took the stage again for their final show.